Campaign Performance Analyst

Mō tēnei tūranga mahi | About this role

• Newly created role
• Key role interpreting customer analytics & insights to drive performance improvement
• Role locations - Palmerston North/Auckland/Hamilton or Wellington | Hybrid working model

Use your data analytics and insights to drive outcomes and performance improvement in this newly created role.

Te Whiwhinga mahi | The opportunity
The Campaign Performance Analyst is a key role in the delivery of Revenue Integrity, Debt Management (including Debt Collection) and Tolling Operations for the New Zealand Transport Agency. With a strong understanding of the customer lifecycle, you will be responsible for the design and implementation of campaign strategies delivering targeted omni-channel customer communication which supports the effective recovery of outstanding debts while maintaining positive customer relationships and meets compliance with regulatory requirements.

The role will see you being responsible for providing, analysing and interpreting complex data sets related to NZTA's revenue, identifying how best to communicate with customers and at which point in the cycle. You will be responsible for campaign strategy & planning as well as monitoring campaign and collection lifecycle effectiveness and making recommendations for improvements.

For more information view the position description here

Ko koe tēnei | About you
To be successful in this role, you will bring:

• Proficiency in data analysis and reporting tools.
• Strong analytical and problem-solving skills to achieve successful campaign performance
• Experience with statistical modelling and forecasting.
• Strong experience in managing the customer lifecycle, ideally in a debt collection context
• Knowledge of customer behaviour and engagement strategies.
• Strong understanding of contact centre technologies, CRM systems, and data analytics.
• Excellent project management skills with the ability to manage multiple campaigns simultaneously.
• Experience with campaign management software and analytical tools i.e SQL and/or Power BI
• Exceptional communication and presentation skills.
• Ability to work collaboratively in a fast-paced environment.
• Ability to adapt to changing priorities and new challenges.

You will demonstrate knowledge of, or a willingness to gain an understanding of Te Ao Māori and promote tikanga and Te Reo Māori. You will also have knowledge of, or a willingness to gain an appreciation of te Tiriti o Waitangi (the Treaty of Waitangi) as it applies in the public sector.

Ko wai mātou | About us
The purpose of the Customer and Services group is to:

• Deliver great transactional products and services through operational excellence and a customer focus.

• Support the effective operation of the land transport system by making transactional and backend services simple, easy to use and effective for the user.

• Continue to improve the experience of people who interact with Waka Kotahi and our services and products by driving efforts to assess and elevate areas where the customer experience can be optimised to make customer interactions consistent, simple, and positive experiences.

• Develop a service and back-end delivery capability to support effective and efficient operation of new and emerging functions for Waka Kotahi including licensing, ERP incentive schemes, National Ticketing, and Safety Camera Systems and ticketing.

• Create our customer and services strategy with others to deliver an integrated customer and user experience informed by understanding our customer requirements to advise the business on how we can strengthen our focus in this area.

We can offer you an opportunity to make a difference with worthwhile and meaningful work that will impact the future, while also investing in you personally with opportunity for growth and development.

Along with our other benefits we also have new Waka Kotahi Life, Income Protection and Critical Illness Insurance scheme available for permanent employees.

Rā Katinga | Applications close: 4 April 2025

For further information, email: careers@nzta.govt.nz

To be considered for this position you must have a legal right to live and work in New Zealand.

NZTA| Waka Kotahi is an equal opportunity employer (EOE). We recognise the importance of diversity and inclusion and are committed to providing a working environment that embraces these values. Please let us know if you need any support or have any access requirements that will help you through the recruitment process.

Please note that we may begin shortlisting as we receive applications. We encourage early applications as we may withdraw the advertising at any time.