Job Description
Are you a creative, strategic thinker with a passion for content marketing and brand strategy? Our client is looking for an experienced B2B Content Marketing & Brand Strategy Manager to lead a dynamic team and help drive brand engagement and business growth.
This role reports in to the Head of Marketing.
Key Responsibilities:
- Develop and execute a comprehensive content marketing and communications strategy to generate high-value leads, support marketing campaigns, and improve customer engagement.
- Lead the creation and publication of diverse, engaging content such as eBooks, case studies, blogs, and video content.
- Collaborate with internal teams and external agencies to ensure all content aligns with brand messaging and business objectives.
- Manage and optimise the content calendar and register, ensuring consistency in quality and tone across all platforms.
- Work closely with the sales team to create impactful sales collateral and bid proposals.
- Support the development and execution of brand strategies, sponsorships, and corporate hospitality programmes.
- Lead internal communications initiatives to enhance employee engagement and promote organisational goals.
- Minimum 7 years' experience in content marketing, content development, and strategy within a B2B environment.
- Strong copywriting, proofreading, and content management skills with a portfolio showcasing a variety of content styles.
- Proven ability to manage content production processes, work collaboratively with cross-functional teams, and oversee external agency relationships.
- Knowledge of SEO best practices and experience with social media amplification.
- Experience in managing and mentoring a team, providing leadership and guidance to direct reports.
- Exceptional project management skills, with the ability to meet deadlines and work within budgets.
- Familiarity with content management systems, Office 365, and project management tools like Monday.com.