Digital Product Experience Manager

Mō tēnei tūranga mahi | About this role

•  Full-time, Permanent
• Location Auckland or Wellington

About us | Mō tātou

Tourism New Zealand is a leader in destination marketing and our purpose is to enrich Aotearoa New Zealand, and all who visit. We do this by promoting New Zealand as a year-round destination and invite people to visit our beautiful country in a way that benefits the beautiful place we call home.

Our award-winning Marketing team are kaitiaki of the 100% Pure New Zealand brand and deliver purposeful and meaningful experiences to international audiences in key markets across the world.

What will you be doing | Ngā whainga 

We're looking for a strategic, creative and technical leader who has led digital experience or digital marketing teams and is deeply passionate about showcasing Aotearoa as a world-class visitor destination.

Our channels are critical to the success of Tourism New Zealand's arrivals growth ambitions and this role will lead the team that is responsible for the digital product experience of the 100% Pure New Zealand brand, for international consumer audiences (newzealand.com/int).

You will work at the intersection of Global Marketing, Digital Product and Digital Analytics to deliver enterprise-level initiatives, at a global scale and be a driver of our digital experience roadmap across content, campaigns and various enterprise-wide projects.

What you will need | Ngā pūkenga mō tēnei tūranga

This is a leadership opportunity for a highly motivated and enthusiastic digital experience marketer who has:

• Digital marketing experience: website management and/ or web content management experience including marketing and developing digital product or content strategy for campaigns and enterprise-scale sites.
• Content & Experience Design: delivery of content, digital marketing and experience design solutions.
• Product ownership/ management: demonstrated understanding and experience of digital product ownership at an enterprise-scale.
• Experience in strategy: product vision in line with the business strategy
• Experience in digital SDLC: requirements, design, CX/UX and software development.
• Experience with data-driven decisions: data, metrics and reporting to guide decisions.
• Enterprise backlog management: creating, prioritising and managing.
• Previous People management experience, including senior stakeholder management, working in a matrix environment and influencing cross-functional teams.

Sound like you | Māu rānei

At the heart of our mahi is a deep sense of purpose — creating content and experiences that inspire, inform, drive action and make a real difference.

As part of our innovative and high-performing global whānau, you'll be surrounded by passionate marketing professionals, diverse perspectives, and uniquely rewarding experiences that will grow your career.

If you thrive in fast-paced environments, love storytelling through digital channels, and want to make a meaningful impact — this is your moment.

How to Apply | Me pēhea te tuku tono

Please send us your resume and cover letter telling us why you are interested in this role. For tracking and evaluation purposes, all applications must be submitted on-line through the Tourism New Zealand careers website.

For more role-specific information, please view the position description.

Applications close: Friday 8^th August

Join our global whānau | Hono mai ki te whānau o te ao whānui